Tuesday, April 21, 2009

Is business really personal?

Tony Uphoff, CEO of TechWeb, has always enjoyed saying that business *is* personal. And now he's posted on the topic, and on how social networking intersects his philosophy, and you don't want to miss it. Click here to go to Tony's post.

What fascinates me about Tony's discussion of "personal" vs. "business" as it relates to "Enterprise 2.0" is the connection it made in my head to a conversation with my own client last week. We were brainstorming about how the impact of internet-based social networks will reshape business. And she pointed out that at this particular moment, it is just like the beginning of the sexual revolution decades ago, when the introduction of the birth control pill caused widespread reinvention of social norms and mores - but before any of the new rules were understood or written down.  
And I thought wow, what an excellent insight - and yet it was from way out in left field, applying the most personal example possible to the reinvention of business models. 

Fascinating.

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